I have been lucky to see and do many varied things so far in my life, and meet so many different types of people. From pre engineering classes, to an ad agency, to university and onto more marketing with international focus, I have had a common thread in my life; - My love of communication, both through pictures and words, and the interest in learning new things.
When I realized that you could work with translating difficult terminology to speak to the general public, I knew that was something I wanted to do. Translate, sum up and convey messages. Be the bridge that shows the message in a new light, adjusted for a particular audience. This is also what I now do in my pictures. I get to know who you are, who your dream clients are, and help create the stories your pictures should convey to engage with those clients.
Everyone who has met me also knows that I’m Swedish. Ask me anything about Sweden; - Fika, ABBA, the Nobel Prize or Ingemar Bergman, and I will never stop! I appreciate my American friends heaps for all their patience with me!
With music being the strongest and longest influence in my life, I also believe in it’s power. I admire musicians on all levels and have had a chance to see and hear fantastic music where ever I have lived. After being the music teacher at the Swedish School of Boston a few years ago, I also fell in love with teaching chorus to children. A dream to start a choir again is on hold, but might happen before long!
So, I never became the engineer I first planned out to be, but it took me through some jobs and fields and interesting turns I am truly grateful I know more about now/ I took.
If you feel safe and excited about your session I have succeeded! I want you to know that I will help bring out the best in you in your photos.
One last thing; Photography is not randomly picking up a camera and pressing a button. First, we create a shoot plan for your session, built on your needs. We incorporate your style and your brand colors, if you have any. I create the best lighting situation for the shoots, suggest what props to bring and clothes to wear. During the session I will coach you how to pose. After the session I edit your photos and load them onto your online gallery.
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